Mayakoba, Quintana Roo, May 15, 2025 – The countdown has begun: just one week remains until the start of the MÉXICO Riviera Maya Open at Mayakoba, an LPGA Tour event that will be held May 22–25 at El Camaleón Golf Course, featuring some of the best players in the world.
Among the 144-player field is Isabella Fierro, from Yucatán, who earned direct entry into the tournament, marking her return to an LPGA event after competing on the tour last year. Isabella currently plays on the EPSON Tour, where she ranks 42nd in the Race For the Card.
Fierro began playing golf at just four years old, thanks to her father taking her along to his games with friends. She started imitating them by picking up a golf club. “I won my first world championship at age six in San Diego, California. From then on, I realized there was a spark—something special between golf and me. The more I trained, the better I played. I completely fell in love with the sport because of the values it instills,” she shared.
Now 24 years old, Isabella emphasizes that her parents’ support has been crucial in a sport known for its high costs, even with sponsorships. “It’s really tough. Even for those of us on the LPGA or in the professional ranks, if there’s not enough support, one season can cost around 2.5 million pesos. Traveling to the U.S., Asia, or wherever we have to go is financially challenging.”
“My dad, my mom, and my siblings have done an exceptional job with so much love because they know this is my sport, my passion. They’ve supported me since I was four, and I wouldn’t be here today without them. Now that I’m a professional, I’ve fortunately had people who believe in my project.”
She fondly remembers XUNTAS as her first loyal sponsor, supporting her before they knew what her future would hold. “When I turned pro, I remember Lili Álvarez called me right away and said they wanted to support me because I was a Mexican female golfer with ambitious goals, and they believed I would go far. Just like they believed in me, I believed in myself—and other brands started to do the same.”
Her first year on the EPSON Tour in 2023 was difficult, filled with highs and lows but ultimately ending in triumph. “I started the year missing about 11 cuts—it wasn’t ideal. I remember calling my mom, and in the last five weeks, we won a tournament and never left the Top 5 after that. That’s how I ended up earning my LPGA card. Normally, it takes longer to get that card—it rarely happens in the first year—but I did it. It was an incredibly emotional moment,” said Isabella, who clinched her first win at the Tuscaloosa Classic in Alabama that October.
In 2024, Fierro made the leap from the EPSON Tour to the big leagues of women’s golf—the LPGA Tour—where she had an unforgettable experience, even though she couldn’t retain her full status.
“If I had to describe that experience in one word, it would be challenging. I was lucky enough to play three out of the four Majors, which was a complete blessing. The season had lots of ups and downs, but it helped me realize the kind of player I am. And if I’ve been there once, I know I can make it back—stronger than ever.”
A pivotal figure in Fierro’s journey has been Lorena Ochoa, the greatest Mexican golfer in history, who has supported her throughout.
“I met her when I was eight. She’s been very present in my junior and amateur career, but even more so now as a professional. I talk to her once or twice a week. She’s an incredible role model—not just as a golfer but as a person. She always wants to help every woman and golfer she can. She leads XUNTAS, which gives us the resources and tools to chase our dreams and reach our full potential.”
Playing next week in Riviera Maya is a very special and motivating challenge for Fierro. “In Mayakoba, I’ll be the local favorite—I live in Mérida, so I’m thrilled because I know that course like the back of my hand. I’m super excited to be there and to feel the support of the Mexican crowd.”
Isabella Fierro is a resilient athlete, mentally strong, someone who has never let adversity defeat her. She has overcome serious injuries, surgeries, and tough moments but has never stopped dreaming big.
“I want to be in the Hall of Fame, I want to be the best in the world and stay there. But more than anything, I want to compete in the Olympic Games. I was so close to making it to Paris 2024, so I’m aiming for Los Angeles 2028 and future Olympics—and to win a gold medal for Mexico. That would be amazing. I also want to win Majors. I’d love to make Mexico proud, leave my legacy and mark on golf, and be an inspiration for young girls,” said the Mérida-born athlete, who played collegiate golf at Oklahoma State University and once ranked as high as No. 28 in the World Amateur Golf Ranking.
